{"id":215,"date":"2019-02-23T12:51:52","date_gmt":"2019-02-23T12:51:52","guid":{"rendered":"https:\/\/searchenginereports.net\/blog\/?p=215"},"modified":"2020-05-15T18:55:32","modified_gmt":"2020-05-15T18:55:32","slug":"top-ten-ways-to-optimize-website","status":"publish","type":"post","link":"https:\/\/dev.searchenginereports.net\/blog\/cs\/deset-nejlepsich-zpusobu-jak-optimalizovat-web\/","title":{"rendered":"Deset nejlep\u0161\u00edch zp\u016fsob\u016f optimalizace webu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zkou je, jak za\u010d\u00edt s optimalizac\u00ed pro nov\u00fd web. Nen\u00ed to nic t\u011b\u017ek\u00e9ho a zvl\u00e1dne to ka\u017ed\u00fd, kdo m\u00e1 trochu znalosti internetu. Vytv\u00e1\u0159en\u00ed obsahu pro v\u00e1\u0161 web V\u00edm, \u017ee to nen\u00ed snadn\u00fd \u00fakol, ale pokud v\u00edte, co d\u011bl\u00e1te, nezb\u00fdv\u00e1 ne\u017e p\u0159idat sv\u00e9 zku\u0161enosti do sv\u00fdch vlastn\u00edch slov. M\u011bli byste up\u0159ednost\u0148ovat psan\u00ed pro lidi, kte\u0159\u00ed nav\u0161t\u00edv\u00ed va\u0161i str\u00e1nku nam\u00edsto vyhled\u00e1va\u010d\u016f, a existuje n\u011bkolik krok\u016f, kter\u00e9 m\u016f\u017eete prov\u00e9st, abyste oba tyto \u00fakoly dokon\u010dili najednou.\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/searchenginereports.net\/keyword-planner-tools\"><b>Pl\u00e1nov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/b><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud ji\u017e v\u00edte, co nab\u00edz\u00edte, a m\u00e1te zku\u0161enosti v t\u00e9to konkr\u00e9tn\u00ed oblasti, pak v\u00edte, co z\u00e1kazn\u00edci hledaj\u00ed, ale zkuste si ud\u011blat mal\u00fd pr\u016fzkum nejpou\u017e\u00edvan\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov ve vyhled\u00e1va\u010d\u00edch. Kl\u00ed\u010dov\u00e1 slova long tail jsou v\u0161ak preferov\u00e1na, proto\u017ee vysv\u011btluj\u00ed, co u\u017eivatel vlastn\u011b chce.<\/span><\/p>\n<ul>\n<li><b>Hledejte v\u00fdsledky ve vyhled\u00e1va\u010d\u00edch<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zkuste naj\u00edt, co je trendy, a dejte lidem n\u011bco, po \u010dem tou\u017e\u00ed. Zeptejte se vyhled\u00e1va\u010d\u016f, co lid\u00e9 hledaj\u00ed, a zjist\u011bte, zda jim tyto produkty nebo slu\u017eby m\u016f\u017eete nab\u00eddnout. Jakmile najdete sv\u00e1 kl\u00ed\u010dov\u00e1 slova, sta\u010d\u00ed je pou\u017e\u00edt ve vyhled\u00e1va\u010di, naj\u00edt sv\u00e9 konkurenty a hledat, jak a co d\u011blaj\u00ed na online trhu. Tato vyhled\u00e1v\u00e1n\u00ed v\u00e1m poskytnou dostatek informac\u00ed, abyste mohli ps\u00e1t sami.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-232 size-medium\" title=\"Optimalizace pro vyhled\u00e1va\u010de\" src=\"https:\/\/searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/optimization-300x200.jpg\" alt=\"Optimalizace pro vyhled\u00e1va\u010de\" width=\"300\" height=\"200\" srcset=\"https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/optimization-300x200.jpg 300w, https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/optimization-768x512.jpg 768w, https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/optimization.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><b>Vyberte si relevantn\u00ed n\u00e1zev<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Toto m\u016f\u017ee b\u00fdt pro v\u00e1s nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st, proto\u017ee n\u00e1zev je prvn\u00edm dojmem a m\u016f\u017ee b\u00fdt i va\u0161\u00edm posledn\u00edm. Zahrnut\u00edm kl\u00ed\u010dov\u00e9ho slova do n\u00e1zvu by tento p\u0159\u00edsp\u011bvek pos\u00edlil v SERP, a pokud v\u00e1\u0161 p\u0159\u00edsp\u011bvek obsahuje kvalitn\u00ed obsah, va\u0161e str\u00e1nka bude okam\u017eit\u011b dost\u00e1vat spr\u00e1vn\u00e9 mno\u017estv\u00ed provozu.<\/span><\/p>\n<ul>\n<li><b>P\u0159idejte kl\u00ed\u010dov\u00e9 slovo k n\u00e1zvu va\u0161\u00ed dom\u00e9ny<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st, zkuste naj\u00edt n\u00e1zev dom\u00e9ny, kter\u00fd obsahuje va\u0161e kl\u00ed\u010dov\u00e9 slovo. To nejen pom\u016f\u017ee vyhled\u00e1va\u010d\u016fm porozum\u011bt tomu, co v\u00e1\u0161 web obsahuje, ale tak\u00e9 v\u00e1m to poskytne v\u011bt\u0161\u00ed \u0161anci pozvednout se ve v\u00fdsledc\u00edch str\u00e1nek vyhled\u00e1va\u010de.<\/span><\/p>\n<ul>\n<li><b>V\u00e1\u0161 nadpis mus\u00ed obsahovat dlouh\u00e1 kl\u00ed\u010dov\u00e1 slova<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00edsto proch\u00e1zen\u00ed cel\u00e9ho obsahu lid\u00e9 r\u00e1di \u010dtou titulky. Pokud je to zaujme, ur\u010dit\u011b si projdou cel\u00fd obsah. D\u00edky tomu ka\u017ed\u00fd sn\u00e1ze uvid\u00ed, co hled\u00e1. <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/searchenginereports.net\/image-tools\"><b>Optimalizace obrazu <\/b><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pou\u017eit\u00ed prim\u00e1rn\u00edho kl\u00ed\u010dov\u00e9ho slova v n\u00e1zvu obr\u00e1zku nebo v atributu ALT umo\u017en\u00ed vyhled\u00e1va\u010d\u016fm je spr\u00e1vn\u011b indexovat s obsahem. Pokud tedy va\u0161e obr\u00e1zky dokresluj\u00ed va\u0161i pr\u00e1ci nebo polo\u017eky, pou\u017eijte je tam, kde m\u016f\u017eete, ale nepou\u017e\u00edvejte velk\u00e9 obr\u00e1zky, proto\u017ee se nemus\u00ed rychle na\u010d\u00edtat lidem, kte\u0159\u00ed maj\u00ed st\u00e1le pomal\u00e9 p\u0159ipojen\u00ed k internetu.<\/span><\/p>\n<ul>\n<li><b>Intern\u00ed propojen\u00ed<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pou\u017eit\u00ed ciz\u00edch odkaz\u016f na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch d\u00e1v\u00e1 va\u0161emu webu v\u011bt\u0161\u00ed \u0161anci na proch\u00e1zen\u00ed. D\u016fvodem je, kdy\u017e roboti najdou odkazy na str\u00e1nky s dobr\u00fdm hodnocen\u00edm zve\u0159ejn\u011bn\u00e9 na jin\u00fdch, sna\u017e\u00ed se vid\u011bt podobnost hled\u00e1 aktualizovan\u00fd obsah. Pokud v\u00e1\u0161 web obsahuje n\u011bjak\u00fd materi\u00e1l pro modernizaci, existuje \u0161ance, \u017ee by mohl b\u00fdt tak\u00e9 p\u0159id\u00e1n do zpr\u00e1v Google.<\/span><\/p>\n<ul>\n<li><b>Meta Description<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Popis nejen pro vyhled\u00e1va\u010de, ale i pro surfa\u0159e. Tento kr\u00e1tk\u00fd popis se zobraz\u00ed pod odkazem na v\u00e1\u0161 web v SERP. Umo\u017e\u0148uje lidem zjistit, zda je obsah str\u00e1nky u\u017eite\u010dn\u00fd nebo ne, zda by ji m\u011bli nav\u0161t\u00edvit nebo ne. Lid\u00e9 v\u011bt\u0161inou kliknou na \u00fapln\u011b prvn\u00ed odkaz SERP, proto\u017ee je v\u011bt\u0161inou podobn\u00fd tomu, co lid\u00e9 hledaj\u00ed.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-234 size-medium\" title=\"Internetov\u00fd-marketing\" src=\"https:\/\/searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/seo-optimization-300x245.jpg\" alt=\"Internetov\u00fd-marketing\" width=\"300\" height=\"245\" srcset=\"https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/seo-optimization-300x245.jpg 300w, https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/seo-optimization-768x628.jpg 768w, https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/02\/seo-optimization.jpg 880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><b>Propojte sv\u016fj obsah<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud jedna z va\u0161ich webov\u00fdch str\u00e1nek pokr\u00fdv\u00e1 jedno t\u00e9ma, m\u016f\u017eete ke sv\u00e9mu dal\u0161\u00edmu obsahu p\u0159idat mal\u00fd popis s odkazem na jinou str\u00e1nku a to se m\u016f\u017ee to\u010dit kolem va\u0161eho webu. Propoj\u00ed v\u0161echny va\u0161e str\u00e1nky a prohled\u00e1va\u010d\u016fm nem\u016f\u017ee uniknout \u017e\u00e1dn\u00e1 str\u00e1nka va\u0161eho webu.<\/span><\/p>\n<ul>\n<li><b> Za\u0159a\u010fte sv\u00e9 p\u0159\u00edsp\u011bvky do kategori\u00ed <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kategorie je to, co lid\u00e9 v obsahu nejv\u00edce hledaj\u00ed. M\u016f\u017eete snadno seskupit n\u011bkolik podobn\u00fdch p\u0159\u00edsp\u011bvk\u016f dohromady. Bylo by dobr\u00e9 p\u0159idat mal\u00fd vhodn\u00fd nadpis, kter\u00fd lidem \u0159ekne, co obsahuje dal\u0161\u00ed kategorie nebo o \u010dem je. To jim nejen u\u0161et\u0159\u00ed \u010das, ale tak\u00e9 si ponech\u00e1 n\u011bkter\u00e9 p\u0159\u00edsp\u011bvky k p\u0159e\u010dten\u00ed na pozd\u011bji.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The most frequently asked question is how to start optimization for a new site. It isn\u2019t difficult and anyone with a little<\/p>","protected":false},"author":6,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/215"}],"collection":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":6,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/215\/revisions\/235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}