{"id":249,"date":"2019-03-05T06:35:37","date_gmt":"2019-03-05T06:35:37","guid":{"rendered":"https:\/\/searchenginereports.net\/blog\/?p=249"},"modified":"2020-05-15T19:06:28","modified_gmt":"2020-05-15T19:06:28","slug":"top-ways-improving-google-ranking","status":"publish","type":"post","link":"https:\/\/dev.searchenginereports.net\/blog\/cs\/nejlepsi-zpusoby-jak-zlepsit-hodnoceni-na-googlu\/","title":{"rendered":"Top 3 zp\u016fsoby, jak zlep\u0161it sv\u016fj Google Ranking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd podnik v oboru chce zv\u00fd\u0161it sv\u016fj pod\u00edl na trhu, podobn\u011b na internetu si ka\u017ed\u00fd web p\u0159eje zlep\u0161it svou online viditelnost. Mnoz\u00ed budou hledat zkratky, ale pravdou je, \u017ee dosa\u017een\u00ed SEO je sp\u00ed\u0161e dlouhodob\u00e1 hra a v\u011bci, kter\u00e9 v\u00e1m slibuj\u00ed rychl\u00e9 v\u00fdsledky, mus\u00ed b\u00fdt v\u00edt\u00e1ny s pochybami. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto-psan\u00ed-zvl\u00e1\u0161t\u011b-zlep\u0161\u00ed-va\u0161i-vizi-t\u00edm,-\u017ee-rozebere-opat\u0159en\u00ed-pot\u0159ebn\u00e1-k-tomu,-abyste-se-stali-viditeln\u011bj\u0161\u00edmi-v-SERP-Google. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud jste zv\u011bdav\u00ed na strategie, kter\u00e9 v\u00e1m mohou pomoci zv\u00fd\u0161it va\u0161i online viditelnost, pokra\u010dujte ve \u010dten\u00ed.<\/span><\/p>\n<p><b>\u010cas pot\u0159ebn\u00fd ke zv\u00fd\u0161en\u00ed hodnocen\u00ed Google<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bez jak\u00fdchkoli okolk\u016f je definitivn\u00ed odpov\u011bd\u00ed na va\u0161i ot\u00e1zku, kolik \u010dasu vy\u017eaduje SEO, to, \u017ee na tom z\u00e1le\u017e\u00ed. M\u016f\u017ee se to zd\u00e1t jako v\u00fdmluva a trochu frustruj\u00edc\u00ed, ale je to realita. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd sc\u00e9n\u00e1\u0159 optimalizace pro vyhled\u00e1va\u010de v\u00e1m nab\u00edz\u00ed odli\u0161nou sadu prom\u011bnn\u00fdch, proto\u017ee se nevyskytuje pouze ve vzduchopr\u00e1zdnu. \u00darove\u0148 konkurence, kter\u00e9 \u010del\u00edte, rozpo\u010det, dovednosti a zp\u016fsob, jak\u00fdm se v\u00e1\u0161 web chov\u00e1 v\u016f\u010di konkuren\u010dn\u00edm web\u016fm, to v\u0161e m\u016f\u017ee hr\u00e1t obrovskou roli p\u0159i rozhodov\u00e1n\u00ed o zv\u00fd\u0161en\u00ed rychlosti ve va\u0161em hodnocen\u00ed na Googlu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u011bjte na pam\u011bti v\u0161echny tyto v\u011bci a p\u0159ejd\u011bme k tomu, co m\u016f\u017eete ud\u011blat, aby se v\u00fdsledky dostavily d\u0159\u00edve ne\u017e pozd\u011bji.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-251 size-medium\" title=\"Dobr\u00e9-um\u00edst\u011bn\u00ed-na-Googlu\" src=\"https:\/\/searchenginereports.net\/blog\/wp-content\/uploads\/2019\/03\/ser-300x200.jpeg\" alt=\"Dobr\u00e9-um\u00edst\u011bn\u00ed-na-Googlu\" width=\"300\" height=\"200\" srcset=\"https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/03\/ser-300x200.jpeg 300w, https:\/\/dev.searchenginereports.net\/blog\/wp-content\/uploads\/2019\/03\/ser.jpeg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><b>Neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed je v\u00fdznamn\u00e9 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">V b\u0159eznu 2018 se b\u011bhem setk\u00e1n\u00ed s hodinami centr\u00e1ly pro webmastery Google objevila ot\u00e1zka, kolik \u010dasu je pot\u0159eba k tomu, abyste vid\u011bli zv\u00fd\u0161en\u00ed hodnocen\u00ed va\u0161\u00ed webov\u00e9 str\u00e1nky. Senior webmaster trendov\u00fd analytik spole\u010dnosti Google uvedl, \u017ee tento proces n\u011bjakou dobu trv\u00e1. Je to proto, \u017ee algoritmy vyhled\u00e1va\u010d\u016f mus\u00ed po proveden\u00ed zm\u011bn na str\u00e1nce znovu prozkoumat hodnocen\u00ed va\u0161eho webu. Kv\u016fli r\u016fzn\u00fdm faktor\u016fm ve h\u0159e nesm\u00edte o\u010dek\u00e1vat rychlou zm\u011bnu v SERP. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e1le tak\u00e9 potvrdil, \u017ee i kdy\u017e provedete n\u011bjak\u00e9 masivn\u00ed zm\u011bny ve funk\u010dnosti a designu sv\u00e9 webov\u00e9 str\u00e1nky, budete si muset je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f nebo rok po\u010dkat, ne\u017e uvid\u00edte dopad nebo zlep\u0161en\u00ed. Spolu s t\u00edm tak\u00e9 varoval, \u017ee pouh\u00e9 prov\u00e1d\u011bn\u00ed drastick\u00fdch zm\u011bn a o\u010dek\u00e1v\u00e1n\u00ed v\u00fdsledk\u016f nen\u00ed spr\u00e1vn\u00fd p\u0159\u00edstup a \u017ee mus\u00edte na sv\u00e9 str\u00e1nce d\u00e1le pracovat, abyste dos\u00e1hli kone\u010dn\u00e9ho c\u00edle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u016fslednost a tvrd\u00e1 pr\u00e1ce je zde kl\u00ed\u010dem. Existuje n\u011bkolik zp\u016fsob\u016f, jak m\u016f\u017eete svou str\u00e1nku za\u0159adit do top 10 hodnocen\u00ed vyhled\u00e1va\u010d\u016f. Poj\u010fme si je zopakovat.<\/span><\/p>\n<p><b>Jak zv\u00fd\u0161it sv\u00e9 hodnocen\u00ed Google? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dosa\u017een\u00ed 10 nejlep\u0161\u00edch SERP za m\u00e9n\u011b ne\u017e rok vy\u017eaduje spoustu dovednost\u00ed, tvrd\u00e9 pr\u00e1ce a tak\u00e9 \u0161t\u011bst\u00ed. Pokud chcete zv\u00fd\u0161it po\u010det konverz\u00ed a prodej t\u00edm, \u017ee se dostanete na prvn\u00ed str\u00e1nku sv\u00e9ho webu na Googlu, zde jsou opat\u0159en\u00ed, kter\u00e1 byste m\u011bli podniknout.<\/span><\/p>\n<ul>\n<li><b>Za\u010dn\u011bte se zdrav\u00fdm z\u00e1kladem <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0160patn\u00e1 informa\u010dn\u00ed architektura spolu se \u0161patnou strukturou webov\u00fdch str\u00e1nek mohou zp\u016fsobit p\u00e1d i t\u011bch nejlep\u0161\u00edch kampan\u00ed na optimalizaci pro vyhled\u00e1va\u010de. Pokud je pro Google obt\u00ed\u017en\u00e9 proch\u00e1zet va\u0161i internetovou str\u00e1nku a proch\u00e1zet n\u00e1v\u0161t\u011bvn\u00edky, utrp\u00ed to hodnocen\u00ed va\u0161\u00ed str\u00e1nky. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">K tomu mus\u00edte nejprve myslet na pou\u017eitelnost na platform\u011b smartphon\u016f. To v\u00e1s dovede k \u00fasp\u011bchu. <\/span><\/p>\n<ul>\n<li><b>Oprava replikovan\u00e9ho \u010dl\u00e1nku <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Probl\u00e9my s replikovan\u00fdmi \u010dl\u00e1nky jsou v\u011bt\u0161inou relevantn\u00ed z hlediska technick\u00fdch aspekt\u016f. Nejb\u011b\u017en\u011bj\u0161\u00ed je zve\u0159ej\u0148ov\u00e1n\u00ed n\u011bkolika verz\u00ed jedn\u00e9 str\u00e1nky. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u016f\u017eete to vy\u0159e\u0161it nastaven\u00edm spr\u00e1vn\u00fdch pravidel p\u0159esm\u011brov\u00e1n\u00ed v souboru .htaccess. <\/span><\/p>\n<ul>\n<li><b>Optimalizace pro chytr\u00e9 telefony <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google v roce 2016 zavedl indexov\u00e1n\u00ed zam\u011b\u0159en\u00e9 na mobily, tak\u017ee je pot\u0159eba m\u00edt na pam\u011bti, \u017ee va\u0161e webov\u00e1 str\u00e1nka mus\u00ed proj\u00edt testem pou\u017eitelnosti pro mobily. Abyste se ujistili, \u017ee nebudete \u010delit zhroucen\u00ed hodnocen\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed, mus\u00edte pracovat na sv\u00e9m mobiln\u00edm v\u00fdkonu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zvy\u0161uj\u00ed obr\u00e1zky va\u0161eho webu dobu na\u010d\u00edt\u00e1n\u00ed? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mus\u00ed va\u0161i div\u00e1ci nekone\u010dn\u011b rolovat, aby vid\u011bli slu\u017ebu, kterou nab\u00edz\u00edte?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brzy bude Google tak\u00e9 pou\u017e\u00edvat rychlost str\u00e1nky jako faktor hodnocen\u00ed mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed. Tak\u017ee mus\u00edte zdvojn\u00e1sobit sv\u00e9 \u00fasil\u00ed i v tomto faktoru.<\/span><\/p>\n<ul>\n<li><b>Optimalizace rychlosti <\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">U stoln\u00edch po\u010d\u00edta\u010d\u016f i mobiln\u00edch za\u0159\u00edzen\u00ed mus\u00edte rychlost neust\u00e1le zkoumat a neust\u00e1le ji zvy\u0161ovat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pou\u017eit\u00ed n\u00e1stroje Google <a href=\"https:\/\/searchenginereports.net\/website-page-speed-checker\">na testov\u00e1n\u00ed rychlosti str\u00e1nky<\/a> v\u00e1m m\u016f\u017ee pomoci sledovat v\u00e1\u0161 v\u00fdkon. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde je n\u00e1vod, jak m\u016f\u017eete prov\u00e9st optimalizaci rychlosti: P\u0159ed nahr\u00e1n\u00edm obr\u00e1zku mus\u00edte zkomprimovat velikost obr\u00e1zku. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161echny tyto tipy v\u00e1m umo\u017en\u00ed zlep\u0161it hodnocen\u00ed va\u0161ich str\u00e1nek!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Every business in the industry wants to increase its market share, similarly, on the internet, every website wishes to enhance its online<\/p>","protected":false},"author":6,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/249"}],"collection":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":5,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/249\/revisions\/374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}