{"id":541,"date":"2021-04-16T05:21:07","date_gmt":"2021-04-16T05:21:07","guid":{"rendered":"https:\/\/searchenginereports.net\/blog\/?p=541"},"modified":"2022-09-06T06:33:10","modified_gmt":"2022-09-06T06:33:10","slug":"how-to-optimize-images-for-better-seo","status":"publish","type":"post","link":"https:\/\/dev.searchenginereports.net\/blog\/cs\/jak-optimalizovat-obrazky-pro-lepsi-seo\/","title":{"rendered":"Jak optimalizovat obr\u00e1zky pro lep\u0161\u00ed SEO?"},"content":{"rendered":"

Obr\u00e1zky maj\u00ed nevyhnuteln\u00fd v\u00fdznam pro zlep\u0161en\u00ed dostupnosti webu, sledovanosti a zapojen\u00ed. Obr\u00e1zek v\u0161ak nelze nahr\u00e1t na web z \u010dist\u00e9ho nebe. Krom\u011b kvality mus\u00edte p\u0159ed nahr\u00e1n\u00edm obr\u00e1zku zv\u00e1\u017eit n\u011bkolik faktor\u016f, abyste se uchr\u00e1nili p\u0159ed zhor\u0161en\u00edm SEO webu. SEO neboli optimalizace pro vyhled\u00e1va\u010de je proces, kter\u00fd prov\u00e1d\u011bj\u00ed profesion\u00e1ln\u00ed odborn\u00edci, aby zlep\u0161ili organickou n\u00e1v\u0161t\u011bvnost sv\u00fdch str\u00e1nek. Dosa\u017een\u00edm nejvy\u0161\u0161\u00ed pozice na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1va\u010d\u016f si webov\u00e1 str\u00e1nka jist\u011b m\u016f\u017ee splnit sv\u016fj sen o z\u00edsk\u00e1n\u00ed masivn\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti. Pokud chcete, aby se va\u0161e str\u00e1nky um\u00edstily na p\u0159edn\u00edch m\u00edstech ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, budete muset v\u011bnovat n\u00e1le\u017eitou pozornost jeho SEO.<\/span><\/p>\n

V tomto blogu probereme hlavn\u011b optimalizaci obr\u00e1zk\u016f pro zlep\u0161en\u00ed SEO. M\u016f\u017ee b\u00fdt ovlivn\u011bno n\u011bkolik faktor\u016f SEO a sn\u00ed\u017eit hodnocen\u00ed va\u0161eho webu na SERP. Jak bych m\u011bl optimalizovat obr\u00e1zky podle po\u017eadavk\u016f SEO? Jak\u00e9 r\u016fzn\u00e9 faktory mus\u00edm vz\u00edt v \u00favahu p\u0159i optimalizaci sv\u00fdch obr\u00e1zk\u016f? Pokud se v\u00e1m tyto ot\u00e1zky vyno\u0159uj\u00ed v hlav\u011b, pak se u\u017e nemus\u00edte b\u00e1t, proto\u017ee jsme v\u00e1m pomohli. Pom\u016f\u017eeme v\u00e1m pochopit, jak spr\u00e1vn\u011b optimalizovat obr\u00e1zky pro lep\u0161\u00ed SEO. Tak\u017ee bez dal\u0161\u00edho zdr\u017eov\u00e1n\u00ed m\u016f\u017eeme za\u010d\u00edt!<\/span><\/p>\n

Relevance a originalita<\/b><\/h2>\n

Pokud chcete p\u0159ekonat konkurenci, mus\u00edte se zam\u011b\u0159it na nahr\u00e1v\u00e1n\u00ed jedine\u010dn\u00e9ho obsahu. Krom\u011b publikov\u00e1n\u00ed obsahu bez plagi\u00e1torstv\u00ed mus\u00edte vym\u00fd\u0161let origin\u00e1ln\u00ed obr\u00e1zky, kter\u00e9 zaujmou publikum va\u0161\u00edm webem. Nem\u011bli byste se spol\u00e9hat na ji\u017e dostupn\u00e9 obr\u00e1zky na webu, proto\u017ee vyhled\u00e1va\u010de nehodnot\u00ed ty str\u00e1nky, kter\u00e9 obsahuj\u00ed zkop\u00edrovan\u00fd obsah. Nen\u00ed tedy \u0161patn\u00e9 \u0159\u00edkat, \u017ee originalita je kl\u00ed\u010dem k \u00fasp\u011bchu. Krom\u011b zve\u0159ej\u0148ov\u00e1n\u00ed origin\u00e1ln\u00edho obsahu mus\u00edte tak\u00e9 vytvo\u0159it relevanci. Pokud zve\u0159ejn\u00edte irelevantn\u00ed obr\u00e1zky, po\u0161kod\u00ed to va\u0161i sledovanost, proto\u017ee n\u00e1v\u0161t\u011bvn\u00edci by se zdr\u00e1hali znovu nav\u0161t\u00edvit v\u00e1\u0161 web. Proto je nezbytn\u00e9 p\u0159ij\u00edt s obr\u00e1zky, kter\u00e9 podporuj\u00ed text a v\u00fdklenek va\u0161eho webu. Ujist\u011bte se, \u017ee obsah na va\u0161em webu neobsahuje \u017e\u00e1dn\u00fd druh\u00a0 duplikace<\/a>.<\/span><\/p>\n

komprese obr\u00e1zk\u016f<\/b><\/h2>\n

Dal\u0161\u00ed v\u011bc\u00ed, na kterou je t\u0159eba se zam\u011b\u0159it p\u0159i optimalizaci obr\u00e1zk\u016f pro zlep\u0161en\u00ed SEO va\u0161eho webu, je komprese obr\u00e1zk\u016f. Komprese obrazu je technika komprese velikosti obr\u00e1zku bez ovlivn\u011bn\u00ed jeho kvality. Je d\u016fle\u017eit\u00e9 komprimovat ka\u017ed\u00fd obr\u00e1zek, kter\u00fd chcete nahr\u00e1t na sv\u016fj web. Hlavn\u00edm d\u016fvodem je rychlost na\u010d\u00edt\u00e1n\u00ed str\u00e1nky. Jak dlouho va\u0161emu webu trv\u00e1 na\u010dten\u00ed a zobrazen\u00ed obsahu na obrazovce u\u017eivatele? Pokud to trv\u00e1 d\u00e9le ne\u017e 3 a\u017e 5 sekund, mus\u00edte p\u0159ijmout vhodn\u00e1 opat\u0159en\u00ed, ne\u017e va\u0161e str\u00e1nky utrp\u00ed pokles v hodnocen\u00ed.<\/span><\/p>\n

Komprimujte obr\u00e1zek na 20 kb<\/a><\/span>\u00a0, abyste zkr\u00e1tili dobu na\u010d\u00edt\u00e1n\u00ed va\u0161eho webu. Tato technika v\u00e1m pom\u016f\u017ee zlep\u0161it rychlost na\u010d\u00edt\u00e1n\u00ed va\u0161eho webu, co\u017e nakonec povede ke zlep\u0161en\u00ed jeho SEO. Velk\u00e9 obr\u00e1zky budou velkou z\u00e1t\u011b\u017e\u00ed pro rychlost va\u0161eho webu a je to jeden z kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00e9 vyhled\u00e1va\u010de jako Google zva\u017euj\u00ed p\u0159i hodnocen\u00ed webov\u00e9 str\u00e1nky na str\u00e1nk\u00e1ch s v\u00fdsledky. Snadnou cestou z t\u00e9to nep\u0159\u00edjemnosti je tedy kompresor obrazu<\/a>. Kompresor obr\u00e1zk\u016f v\u00e1m pom\u016f\u017ee zmen\u0161it velikost obr\u00e1zku, ani\u017e by to ovlivnilo jeho kvalitu. Tento n\u00e1stroj mus\u00edte pou\u017e\u00edt p\u0159ed nahr\u00e1n\u00edm jak\u00e9hokoli obr\u00e1zku na str\u00e1nku va\u0161eho webu.<\/span><\/p>\n

Alternativn\u00ed text<\/b><\/h2>\n

Krom\u011b indexov\u00e1n\u00ed webov\u00fdch str\u00e1nek va\u0161eho webu na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1va\u010d\u016f byste si nem\u011bli nechat uj\u00edt p\u0159\u00edle\u017eitost nechat si indexovat a ohodnotit sv\u00e9 obr\u00e1zky. Obr\u00e1zek vyd\u00e1 za tis\u00edc slov a div\u00e1ci mohou snadno interpretovat poselstv\u00ed, kter\u00e9 je skrze n\u011bj sd\u011blov\u00e1no. To v\u0161ak nen\u00ed p\u0159\u00edpad vyhled\u00e1va\u010d\u016f. Pavouci vyhled\u00e1va\u010de nebudou schopni odvodit, o \u010dem obr\u00e1zek je; proto je nezbytn\u00e9 poskytnout alternativn\u00ed text u ka\u017ed\u00e9ho obr\u00e1zku. Vyhled\u00e1va\u010de berou v \u00favahu alternativn\u00ed text p\u0159i indexov\u00e1n\u00ed obr\u00e1zku na jeho v\u00fdsledc\u00edch. Alternativn\u00ed text nav\u00edc tak\u00e9 pom\u016f\u017ee lidem se zrakov\u00fdm posti\u017een\u00edm porozum\u011bt obsahu obr\u00e1zku. Proto je povinn\u00e9 zahrnout p\u0159esn\u00e1 slova o obr\u00e1zku do atribut\u016f alternativn\u00edho textu. Zkontrolujte hustotu kl\u00ed\u010dov\u00fdch slov<\/a> v atributech obr\u00e1zku alternativn\u00edho textu, proto\u017ee p\u0159epl\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdmi slovy tak\u00e9 po\u0161kozuje va\u0161e SEO.<\/span><\/p>\n

Final Words<\/b><\/h3>\n

Pomoc\u00ed v\u00fd\u0161e uveden\u00fdch zp\u016fsob\u016f optimalizace obr\u00e1zk\u016f m\u016f\u017eete zlep\u0161it SEO hru sv\u00e9ho webu. Techniky optimalizace obr\u00e1zk\u016f jsou pro v\u00e1\u0161 web z\u00e1sadn\u00ed, proto\u017ee pom\u00e1haj\u00ed zlep\u0161it jeho rychlost a p\u0159edstihnout konkurenty na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1va\u010d\u016f. D\u00edky tomuto vylep\u0161en\u00ed v\u00fdrazn\u011b klesne m\u00edra okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed va\u0161eho webu a v\u00fdrazn\u011b se zlep\u0161\u00ed pom\u011br l\u00edbivosti obsahu.\u00a0Po kontrole t\u011bchto faktor\u016f mus\u00edte pou\u017e\u00edt nejlep\u0161\u00ed SEO Checker<\/a> a analyzujte dal\u0161\u00ed faktory, kter\u00e9 po\u0161kozuj\u00ed v\u00e1\u0161 web.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The images possess inevitable importance in improving a site\u2019s accessibility, viewership, and engagement. However, an image cannot be uploaded on a website<\/p>","protected":false},"author":6,"featured_media":542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/541"}],"collection":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":8,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/posts\/541\/revisions\/793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media\/542"}],"wp:attachment":[{"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.searchenginereports.net\/blog\/cs\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}